Women’s Elite Rugby Announces Partnership with Pinto Capital LLC
Written by LRA
Pinto Capital is a sports M&A financing company, specialising in brokering sports investments
UNITED STATES – Women’s Elite Rugby (WER) is delighted to announce the appointment of Pinto Capital LLP as strategic finance advisors and partners as the league progresses into Series A. With the boom of women’s sports valuations in the United States and in the United Kingdom creating exciting new opportunities, Pinto Capital is the ideal partner to support WER’s continued growth for many seasons to come.
Pinto Capital is a sports M&A financing company, specializing in brokering sports investments, founded by former investment banker and hedge fund owner Laurie Pinto. Pinto Capital has been responsible for brokering ownership deals across the sports spectrum from the Premier League to the National League as well as wider work in (the) Bundesliga, USL and more. In October 2024, Pinto Capital announced the first sale ever of a county cricket team to an international group, after advising and brokering the sale of Hampshire County Cricket Club to GMR Global Pte Ltd. In January, it was also announced that Pinto Capital LLP started working with Leicestershire County Cricket Club (LCCC) to explore financing options to fund the County’s future development plans.
“We are extremely excited to be working with the team at Women’s Elite Rugby to help drive the commercialisation of the sport as a whole,” said Pinto Capital Founder Laurie Pinto. “Rugby is one of the leading women’s sport - from rising social media stars to growing grassroots participation - and we look forward to taking it to new heights.”
Working with WER was the perfect fit for Pinto Capital, with the growing interest and popularity of women’s rugby among the masses. Coming off the 2024 Paris Olympic Games where the USA Eagles took a Bronze medal, interest in women’s rugby spiked in the US with USA Club Rugby noting a spike of 64% in registered members for the 2024-2025 season. Men, women, non-binary and gender-diverse individuals all saw an increase in participation and registration within the organization after the Paris Olympics with women making up 45% of new players.
Women’s rugby valuation is on the rise as businesswoman and entrepreneur Michelle Kang, who has invested in various women’s sports entities including the National Women’s Soccer League’s (NWSL) Washington Spirit, donated $4 million to USA Rugby 7s team.
In the UK, women’s rugby is also growing with Sports England highlighting that the number of women playing rugby has grown from 25,000 to 40,000 from 2017 to 2022. Particularly, US superstar IIona Maher has seen her stardom pay off overseas, since joining the Bristol Bears, she debuted to a sold out crowd of 9,240 fans which was double their previous crowd. Maher’s valuation continues to soar as she recently signed a multi-year deal with Adidas, demonstrating that rugby players can be featured on the world stage as global ambassadors alongside other sport athletes.
Launching its inaugural season in March 2025, Women’s Elite Rugby (WER) is set to be an exhilarating new league featuring six professional teams competing across the U.S. The first game of the WER season is Saturday, March 22 with the New York Exiles hosting the Boston Banshees at Memorial Stadium in Mt. Vernon at 3pm (EST). The regular season will run March 22 through June 14 with matches being played on Fridays, Saturdays, and Sundays. To see the full schedule and purchase tickets, please visit the WER website: https://www.womenseliterugby.us/2025-schedule.
“We are thrilled to have Pinto Capital on board with us at WER,” said WER President Jessica Hammond Graf. “Pinto Capital brings a wealth of experience having worked with premier leagues and teams around the world. We have no doubt that our partnership together will elevate our league to new levels that assist us in furthering our mission to provide a world class rugby league for our athletes, coaches and fans.”
For media members interested in speaking to a WER representative about Pinto Capital LLP and any other topics regarding the league, please contact Sam Pell at wer@lindarothpr.com. For the latest news and update, follow WER on Facebook, Instagram, Twitter and LinkedIn.
About WER
Women’s Elite Rugby (WER) is the first American professional women’s rugby league. The league announced their official launch in 2024 with their inaugural season starting in March 2025 centering six teams in Boston, Chicago, Denver, New York, Bay Area, and Twin Cities featuring 180 athletes. The mission of the WER is to be the defining standard of rugby in the United States. WER is structured on the stable foundation of the Women’s Premier League (WPL), a national, amateur pay-to-play model, high level rugby competition established in 2009. With the creation of Women’s Elite Rugby, world-class women’s rugby will be ushered into the next stage of its evolution and will take women’s rugby in the United States to new heights. For further information visit: https://www.womenseliterugby.us/.